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Wednesday, 23 September 2009

Dr. Firdous Ashiq Awan use such a bad language against Kashmala Tariq

Dr. Firdous Ashiq Awan (PPP) use such a bad language against Kashmala Tariq. You can see the mentality of this woman, she is a low life woman who doesn't deserve the rank of a minister.

http://www.awaz.tv/playvideo.asp?pageId=5478http://www.awaz.tv/playvideo.asp?pageId=5478

Saturday, 19 September 2009

ONLINE GUY: Ten fingers, 10 toes, 10 rules to better manage your online marketing

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The Internet's been around long enough to have rules. Nothing official, mind you, but guidelines businesses should pay attention to.




The first rule, set by Jay Berkowitz, CEO of Ten Golden Rules (www.tengoldenrules.com), sets the tone for the rest of the list -- "There are no rules." In other words, take this with a grain of salt and know that nothing is set in stone.













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"The rule of the Internet is testing. Forget any preconceived notions. No matter how good a marketer you are, a lot of times the consumer will prove you wrong," Berkowitz said.



"Four or five years ago there was no book. No rules on Internet marketing," he said. At the time Berkowitz was doing marketing for eDiets (www.ediets.com), a popular Web site that provides diet and nutrition information and products.



"We had 200,000 people a day coming to the site. We were doing A-B testing, where half of the visitors would see one offer and the half the other. It was a tremendous learning experience for me," he said.



Berkowitz penned the 10 rules in 2003. The biggest change since then is the importance of search engines, he said. "Search clearly falls under a couple of different rules. I really talk about search a lot in rule number two -- The Internet is not television.



"So many people like to play a TV commercial on their home page. All we want to do is skip the intro now. People decide within four seconds if the site has what they want, or not. It used to be eight seconds with dial-up. They want to know who you are and what you offer immediately."



He said instead of playing a video on its home page, businesses should instead focus on a photo that tells the story. "And, you need a really good slogan under your logo. Not a splashy ad slogan," Berkowitz said. "I like a descriptive slogan that says 'this is what we do as a company on this site.'"



The Ten Golden Rules of Internet Marketing:



1. There are no rules.



2. The Internet is not television.



3. Create a UVP (Unique Value Proposition).



4. If you build it, they won't just come.



5. Subscription models survive.



6. Remember the 4 P's (product, price, place, promotion).



7. Trust is golden.



8. Use the right tactic.



9. The best never rest.



10. Lead the trends.



Berkowitz believes the next hot trends include podcasting, the growth of the mobile industry and the growth of social media.



"When you discover a podcast that is relevant or entertaining it creates an explosion of learning," he said. "When I'm commuting I no longer listen to sports radio. I now listen to the podcast of Danny Sullivan, a leader in my industry.



I have a hunch there are more rules to come.



Share your Internet story with me at agibes@reviewjournal.com.



"

http://www.lvrj.com/business/12352821.html

Google vs. Apple: Who's telling the truth?

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First it was Steve Jobs' health. Then it was the layoffs earlier this year. Now the Google Voice rejection. Apple's credibility is being questioned yet again.




Anyone who deals with Apple on a regular basis knows it is a company that gives information on its own terms. But now even the federal government is having problems getting a clear answer regarding Apple's rejection of the Google Voice application for the iPhone.



On July 28, Google announced that the calling and message service application had been rejected from Apple's App Store. Three days later, Google, Apple, and AT&T, the iPhone's exclusive carrier in the U.S., received inquiries from the Federal Communications Commission regarding the app's rejection. In its answer to the FCC, Apple said that the application was not rejected, but was still "under review." In Google's response--the most interesting parts redacted until Friday--it told the FCC that a series of conversations took place between Apple Senior Vice President of Marketing Phil Schiller and Google Senior Vice President of Engineering Alan Eustace during the month of July, including one on July 7, where Schiller told Eustace that Google Voice was being rejected for duplicating the phone dialing function of the iPhone.



The discrepancy between what Google said and what Apple said in their answers to the FCC, of course, leads to many more questions. In response, Apple released the following statement Friday:



"We do not agree with all of the statements made by Google in their FCC letter. Apple has not rejected the Google Voice application and we continue to discuss it with Google."



So basically we have a classic he said, she said situation between two companies known to (formerly?) enjoy a close relationship: Google says it was told the application was rejected, by one of the highest-ranking people at Apple. Apple says the app wasn't rejected. So Apple is either: a) insinuating that Eustace somehow misunderstood what Schiller said, or b) suggesting that Google is lying, or c) being picky about how it's parsing words.



Perhaps "rejected" doesn't mean the same thing to Apple as it does to everyone else. While that sounds kind of silly, quite frankly, it's not outside the realm of possibility of how Apple is thinking. Perhaps Apple is planning to formalize such a category of App Store approval status where applications are neither approved nor rejected. Other applications have languished for months, but their developers have been unclear on what has caused the delay.



It's not impossible, of course, that Google misunderstood, or is itself misleading the FCC, though it's unclear why that would be. Especially since at the point when Google initially said Google Voice was rejected by Apple, Google CEO Eric Schmidt was still sitting on Apple's board of directors. (He has since resigned.) But this is also not the first time there's been the perception that Apple has been less than forthcoming on important matters.



Who could forget the uproar over Jobs' physical appearance last summer and his top spokesperson's response that he was "suffering from a common bug"? It came out later that he was having serious medical problems that resulted in a liver transplant earlier this year.



In March, when rumors swirled that some sales employees got laid off, Apple representatives denied the reports. The people who lost their jobs later came forward to confirm the reports.



And just last week, observers of the company wondered if Jobs purposely misled The New York Times when he told them they did not put a camera in the iPod Touch because it didn't make sense for customers--speculation that heightened after a tear-down revealed space for a camera sensor in the updated design.



Apple has a lot of sway in several industries and makes products that people like. But customer confidence in your ability to be forthcoming is important, especially when it comes to making a successful sales pitch for, say, an iPod Touch sans camera, when there could be a new model with a camera coming soon that's just been delayed because of manufacturing problems.



But there's also the reality that a lot of customers just flat out don't care. Apple has a particularly loyal fan base, and to date the company's bottom line hasn't shown distaste for deception or misleading information.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica

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http://news.cnet.com/8301-13579_3-10356462-37.html

Google To Reincarnate Digital Books As Paperbacks

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Google Inc. is giving 2 million books in its digital library a chance to be reincarnated as paperbacks.


As part of a deal announced Thursday, Google is opening up part of its index to the maker of a high-speed publishing machine that can manufacture a paperback-bound book of about 300 pages in under five minutes. The new service is an acknowledgment by the Internet search leader that not everyone wants their books served up on a computer or an electronic reader like those made by Amazon.com Inc. and Sony Inc.



The "Espresso Book Machine" has been around for several years already, but it figures to become a hotter commodity now that it has access to so many books scanned from some of the world's largest libraries. And On Demand Books, the Espresso's maker, potentially could get access to even more hard-to-find books if Google wins court approval of a class-action settlement giving it the right to sell out-of-print books.



"This is a seminal event for us," said Dane Neller, On Demand Books' chief executive, as he oversaw a demonstration of the Espresso Book Machine Wednesday at Google's Mountain View, California, headquarters.



In the background, some of the books that Google spent the past five years scanning into a digital format were returning to their paper origins.



"It's like things are coming full circle," Google spokeswoman Jennie Johnson said. "This will allow people to pick up the physical copy of a book even if there may be just one or two other copies in some library in this country, or maybe it's not even available in this country at all."



On Demand's printing machines already are in more than a dozen locations in the United States, Canada, Australia, England and Egypt, mostly at campus book stores, libraries and small retailers. The Harvard Book Store will be among the first already equipped with an instant-publishing machine to have access to Google's digital library.



The books published by The Espresso Machine will have a recommended sales price of $8 per copy, although the final decision will be left to each retailer. New York-based On Demand Books will get a $1 of each sale with another $1 going to Google, which says it will donate its commission to charities and other nonprofit causes.



The high-speed publishing machine itself sells for about $100,000, although On Demand Books is willing to lease the equipment to retailers instead


For starters, Google is only allowing The Espresso Machine to publish from the section of its digital library that consists of 2 million books no longer protected by copyright.




These "public domain" books were published before 1923 -- an era that includes classics like "Moby Dick" and "Adventures of Huckleberry Finn" as well as very obscure titles. The paperbacks churned out in Wednesday's demonstration of the Espresso included "Lathe Work For Beginners," "Dame Curtsey's Book of Candy Making," and "Memoirs of A Cavalier," a Daniel Defoe novel that never caught on quite like his most famous work, "Robinson Crusoe."



Millions more titles could be added to On Demand's virtual inventory if Google gets federal court approval of a class-action settlement that would grant it the right to sell copyrighted books no longer being published. Google estimates it already has made digital copies of about 6 million out-of-print books.



The settlement terms include a provision that could authorize republishing the books with a machine like the Espresso. Some of Google's rivals and a long list of other critics are hoping to block the settlement, mainly because they believe it will give Google a monopoly on the digital rights to out-of-print books and make it too easy to track people's reading preferences.



The Justice Department is investigating the monopoly allegations and is scheduled to share some of its preliminary thoughts with U.S. District Judge Denny Chin in a brief due Friday.



Neller of On Demand Books is thrilled just to have the right to publish selections from Google's digital library of public domain books. Neller thinks it could help him reach his ambition to turn the Espresso machine into the book industry's equivalent of an automated teller machine.



"It's more efficient for everyone involved and readers are the biggest beneficiaries of all," Neller said.

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http://www.toptechnews.com/story.xhtml?story_id=1020036TPEKC&page=2

Joltid Mounts a Legal Assault on Skype Acquisition

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Joltid and sister company Joost filed a lawsuit Thursday against former Joost CEO Michaelangelo Volpi and Volpi's current employer, Index Ventures Management -- one of the private investors who acquired a 65 percent stake in Skype from eBay on Sept. 1. Among other things, the lawsuit charges Volpi with stealing trade secrets and other proprietary information for the purpose of putting together the successful bid for Skype.


At the core of the dispute is Joltid's Global Index Software -- the peer-to-peer technology developed by Skype founders Janus Friis and Niklas Zennstrom, the owners of Joltid and Joost. "Aware of its tremendous value, and on behalf of himself and his partners at Index, Volpi used his knowledge of the confidential information to form a group of investors to acquire Skype from eBay," Joltid's attorneys said in the brief submitted to Delaware's chancery court.



The Stakes Are High



Joltid's latest legal maneuver followed on the heels of the company's filing of a copyright-infringement lawsuit Wednesday against eBay, Skype and Skype's new private investors. Both lawsuits demonstrate that Joltid clearly aims to disrupt eBay's sale of a 65 percent stake in Skype for $1.9 billion in cash, together with a $125 million note from the buyers.



In March, Joltid alleged in a U.K. court case that Skype breached the licensing terms governing its use of Joltid's peer-to-peer technology. The stakes are high for all parties concerned. According to Gartner Research Director Tole Hart, Skype has 480 million users; generated quarterly revenues in the $170 million range; is profitable, according to eBay; and carried 8.4 billion minutes of paid traffic in 2008.



On the other hand, Hart said he is skeptical of Skype's worth to its new investors. "Skype is good for primarily making international calling and in toll-call areas around the world," Hart said. "But the minutes of paid traffic it gets is a drop in the bucket in terms of total worldwide paid traffic."



Acquisition Fallout



According to IDC analyst Rebecca Swensen, the formality of the new lawsuits -- as opposed to the dispute that has been happening since March -- "calls for concern in the stability of the agreement between the investors and eBay over the sale of Skype." Swensen speculates the price point of the acquisition might be contingent on the outcome and wonders whether eBay agreed to be solely responsible for all actions related to the lawsuit.



The details of the Skype acquisition have not been publicly disclosed. However, Swensen said she imagines that "the investors have some clause in the agreement concerning the dispute and now the lawsuit."



Should the ongoing legal disputes end up disrupting Skype's service, it would have a major impact on businesses as well as consumer users. Swensen noted that business use with Skype is pretty strong throughout the U.S. as well as Europe, and many traveling business workers use Skype. "I think the last numbers were about 30 percent to 35 percent of Skype users are business users," Swensen observed.



Swensen said there is a growing trend for users to shift between personal and business use on the Skype platform. Skype has also focused intently on its product portfolio for the business market, she said. "I expect the percentage of business users on the Skype platform to grow," Swensen added.



Still, Swensen thinks that at the end of the day, Skype's operations won't be threatened, as it's not in the best interest of any party to have that happen. "However, how the lawsuit pans out could very well affect the sale," Swensen said.



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http://www.toptechnews.com/story.xhtml?story_id=102007ORM1Z6

Flawless Diamond bags order worth Rs 17 crore

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Flawless Diamond, a Mumbai-based Jewellery maker, has secured a repeat order worth Rs 17 crore from one Hong Kong based firm for designer jewellery.




The company has bagged a repeat order from Hong Kong based - Malay Impex. Earlier the company bagged an order worth Rs 18.5 crore from Malay Impex in July.



The company will deliver this order within next six months.



The stock of the company closed today at Rs 37, up 6% compared to its previous close of Rs 35.





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http://www.topnews.in/flawless-diamond-bags-order-worth-rs-17-crore-2215758

Wolfsburg win at Schalke, avoid making history

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Gelsenkirchen, Germany - Edin Dzeko scored twice in the second half for VfL Wolfsburg to give the reigning champions a 2-1 victory at Schalke 04 in a Bundesliga match on Friday.




The victory sees the club from northern Germany avoiding making history by becoming the first reigning champion to lose four games in a row.



The goal for the team now coached by Felix Magath, who last year led Wolfsburg to their first-ever championship, was scored by Benedikt Hoewedes.



Neither side managed to score in the first half although last season's top scorer Grafite had a golden opportunity for Wolfsburg, but slid past a ball played into the centre by Sascha Riether.



Shortly afterwards Schalke players had a strong appeal for a penalty turned down after Wolfsburg captain Josua brought down Rafinha in the area, but the referee waved play on.



Dzeko finally broke the deadlock in the 55th minute with a well- taken header after a Wolfsburg corner to score his first goal of the season.



The home side then threw caution to wind and pushed forward in search of an equalizer, which they scored ten minutes from the end through Hoewedes, whose header after a corner gave goalkeeper Andre Lenz no chance.



But even before the stadium announcer had finished announcing the name of the scorer, Dzeko restored the visitors' lead after being set up Makoto Hasebe.



Former Germany striker Kevin Kuranyi thought he had leveled matters again when his header crashed against the upright and then seemed to cross the line, but the referee again waved play on.



The win sees Armin Veh's side move to five in the table on nine points, while Schalke remain third on ten.



Table-topping SV Hamburg and second-placed Bayer Leverkusen are on 13 points ahead of their games on the weekend. dpa






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http://www.topnews.in/wolfsburg-win-schalke-avoid-making-history-2215761
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Flagship Messi extends his contract at Barcelona
Madrid - European champions Barcelona announced on Friday the extension of the contract of Lionel Messi until 2016.







Messi, 22, was already under contract until 2014. This latest extension will make him the highest-paid player at the Camp Nou, earning around 10.5 million euros (15.46 million dollars) per season, which is slightly more than new signing Zlatan Ibrahimovic.






Messi's buyout clause, which is required by Spanish law, has been set at a staggering 250 million euros. This is the price, far and way a world record, that another club would need to pay to take the little Argentine away from Camp Nou.






The contract extension reflects how important Messi has become to Barca. He is their flagship, their hero, their idol - and their most important player, having scored 83 goals for the Catalan giants in 165 games.






After signing his new deal, Messi said that "I would like to play all my career here."






The little Argentine striker added, with his habitual modesty, that "I am just one more player here, in a spectacular group of players that is very united."






Barca have a reputation for letting their best players leave too soon - Diego Maradona, Bernd Schuster, Rivaldo, Samuel Eto'o - but are clearly determined to keep Messi for many more years.






Indeed, he will be competing in the next few years with Real Madrid stars Cristiano Ronaldo and Kaka for the European Footballer of the Year and the FIFA World Player awards.






Few people expected Messi to become so important when he first came to Barca in 2001 from his hometown of Rosario in Argentina, aged just 14, as a skinny, undersized winger.






Barca quickly built up his body with vitamins and proteins, and polished up his astonishing dribbling skills.






Coach Frank Rijkaard gave him his first-team debut in 2004, cleverly placing him out on the right wing and giving him instructions to cut inside, instead of going down the line, with his talented left foot.






Aged just 19, Messi helped Barca to win the Spanish Liga and the Champions League in 2006 (although he missed the final with a torn muscle)- and played at the World Cup finals for Argentina.






The best, however, was yet to come.






Last season Messi took the footballing world by storm, leading Barca to an unprecedented "triple" of Liga, King's Cup and Champions League.






He turned in an astonishing performance in the Champions final against Manchester United, rising to head in the crucial second goal on a centre from playmaker Xavi.






The only problem for Messi at the moment is the poor form of the Argentine national team, coached by the embattled Maradona.






However, he is determined to lead his country to the 2010 World Cup finals in South Africa, where he will be one of the main attractions. dpa

"


http://www.topnews.in/flagship-messi-extends-his-contract-barcelona-2215762




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US stocks end up for the week
New York - US stocks ended up for the week on Friday, despite a slow start on Wall Street amid concerns about whether the rally would hold.




Consumer products led stocks higher, as analysts rated industry leader Procter & Gamble as a "buy." Shares of the maker of products such as household cleaners, shampoo and nappies rose 3.2 per cent.



The blue-chip Dow Jones Industrial Average rose 36.28 points, or 0.37 per cent, to 9,820.20. The broader Standard and Poor's 500 Index added 2.81 points, or 0.26 per cent, to 1,068.30. The technology- heavy Nasdaq Composite Index picked up 6.11 points, or 0.29 per cent, to 2,132.86.



The Dow rose 2.2 per cent for the week, while the S&P 500 and Nasdaq both gained 0.3 per cent.



The US currency gained slightly against the euro at 67.97 euro cents from 67.8 euro cents on Thursday. The dollar gained against the Japanese currency to 91.29 yen from

91.06. dpa "

http://www.topnews.in/us-stocks-end-week-2215763

Saturday, 12 September 2009

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